Kinfolk (Good Food Magazine)





Kinfolk is the lead entertaining magazine for young food enthusiasts and adventure-seekers . Kinfolk is a blueprint for a balanced, intentional lifestyle. As the description of their website reads.

 
Kinfolk is a magazine.  A really pretty magazine about food and more. They have food gatherings around the world (all at the same night).  These dinners are sort of a social gathering of foodies.

Last night I was in Antwerp  (Kinfold Dinner Antwerp) for the food gathering of these Belgium food enthousiastics.  The two people organising this gathering Suzy and Annemarie, tried to get to know the people by name and where really pasionate about the concept and the gathering.

The crowd was dressed like they had an authentic taste,  one girl was dressed in aa mosterd yellow dress with her hair cut in a bobline, another girl was dressed in an oversized grey sweater with a bit of gold skirt underneath. The  location was the red fish factory, a rough building with half a glass roof.

The food and the location were in the same theme as the rest of the gatherings theme : l’esprit de mer. Another detail, the staff was dressed in stripes.

Magazines like this  (cereal is another example) aren't only a magazine anymore, they are offering films, dinner, books. They are becoming even part of the good food movement and make people connect in these kind of  social gatherings. And their target group is really interesting, because these are the high educated and creative people across the globe






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